ST HELENS Primary Care Trust is launching a public information campaign to make people think again about how they treat common colds and sneezes.

Reducing the number of needless antibiotic prescriptions is one of the NHS's targets and St Helens Primary Care Trust wants to bring down the figures.

"Colds are viral infections and antibiotics just don't work against viruses" said Dr Chris Cutts, Head of Medicines Management at St Helens Primary Care Trust.

"We need to make people realise that they won't get better more quickly from colds, or most sore throats and coughs by taking antibiotics, so there is no point asking for a prescription," they added.

"The bacteria that cause infections are becoming more resistant to antibiotics and fewer new antibiotics are being discovered. This means that unless action is taken it will become increasingly difficult to find an antibiotic that works when one is needed. Also, antibiotics can have unpleasant side effects-thrush, rashes, tummy upsets and diarrhoea."

Instead doctors are being urged to give out a leaflet explaining why a prescription isn't needed and suggesting other ways of easing symptoms.

"If you have a cold or a sore throat, Paracetamol will bring down temperature and there are remedies you can buy over the counter that will relieve symptoms, go and see your local community pharmacist for advice. You should also drink plenty of water or soft drinks-stay at home and rest if you feel feverish," added Chris.

"If symptoms persist, or are severe than you should consult your GP. If you develop severe headache or neck pain, have difficulty waking up, or find lights hurt your eyes you should seek medical advice. You should also do this if a child develops high fever, high pitched cry or skin rash.

Posters and leaflets will be going to community pharmacies, libraries, post offices, shops and community centres.

Colds and influenza viruses are spread by transferring droplets of fluid from your nose or mouth to other people. You can prevent this by:

Using paper tissues to blow your nose and throwing them away after use

Covering your mouth when you cough

Washing your hands before preparing or eating food

Not sharing cups or crockery.

Remember you can visit your local community pharmacy or you can call NHS Direct, the 24 hour nurse-led information line on, 0845 4647