SAINTS have announced a three-year extension to their partnership with high-street retailer all:sports, after the successful completion of a one-year deal for Super League IX. The new agreement will see the all:sports brandmark appear on the playing and replica kits.
The partnership flourished in its first year and both parties are working on a programme of activities to be rolled out over the next three years.
Saints Chief Executive Sean McGuire said: "We are delighted to continue working alongside all:sports, who have been excellent partners. The exposure that they provide to us via their retail outlets throughout the country has helped to increase the profile of the Saints.
"It is testament to the progress and professionalism of our business that we have been able to renew a sponsorship deal on greatly-improved terms, and secure a cornerstone in the club's long-term commercial strategy.
"In the initial ten rounds of Super League, Saints will have six of our matches televised live on Sky. For a brand like all:sports our high level of media exposure meets their objectives, as it advertises directly to the sports fan, and we will continue to deliver this over the next three years."
Jeremy Bradburn, Managing Director of all:sports, said: "It has been a great year for all:sports, and Saints have contributed to this. The Challenge Cup run, culminating in the memorable victory in the final, live on BBC TV, was a great start to our partnership, and we are pleased to be able to continue supporting a successful and entertaining rugby league team."
all:sports are now the long-term primary partner in a portfolio which includes other national and international blue-chip brands such as Gillette, Kellogg's, Pilkington, and sportswear giant Puma.
H Saints and Great Britain kit man Stan Wall is 70 on Monday. The former professional rugby league referee displays an energy that defies his years and is hugely popular with the players. He has turned into something of a cult figure at Knowsley Road and actually receives letters from adoring fans!
H Tickets for Keiron Cunningham's testimonial game against Hull on February 2 have gone on sale. Tickets bought in advance are £1 cheaper, costing £11 adult and £5 concessions. Season ticket holders who buy in advance will pay a further £1 less.
H The Saints Supporters Club 'Meet the new players' event has been rearranged for Monday, February 7, 7pm, at Touchlines. Paul Anderson, Michael Smith and Jamie Lyon will be in attendance along with Ian Millward. Membership can be renewed on the evening.
Meanwhile coaches to the friendly with Widnes leave Knowsley Road at 5.45pm and cost £5.50 members and £7.50 non-members. The game kicks off at 7.30pm.
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