A new anti-stigma charter aimed at creating a more understanding and compassionate society has been launched.

The initiative, supported by St Helens Borough Council and the Institute of Voluntary Action Research (IVAR), was developed by people who have felt the effects of stigma due to their drug and alcohol use.

The charter calls on organisations, businesses, communities, and individuals to acknowledge the impact of stigma on people with drug or alcohol-related issues, as well as the services that support them.

These people say stigma is one of the biggest barriers to people getting the help and treatment they need.

At an inequalities commission workshop event held at the Mansion House, the charter was a focal point in broader discussions about the effects of stigma in the community.

Attendees also discussed the discrimination seen during the violent disorder in parts of Merseyside earlier this year, and the stigma experienced by those using food banks during lockdown.

Councillor Sue Murphy, St Helens Borough Council’s cabinet member for public health, said: "Stigma remains one of the greatest barriers to recovery and well-being for individuals living with drug or alcohol related health issues.

"It’s a powerful negative force which often leads to social isolation, discrimination, and delays in seeking support or treatment.

"It’s time to break down these misconceptions and embrace a more compassionate approach.

"The Anti-Stigma Charter represents a significant step towards creating a society where everyone can feel heard and valued, rather than shamed for their struggles."

The charter is accompanied by a film, 'Sticks and Stones', featuring real-life stories of those affected by stigma related to their addiction.

The film was made by Andrew Bourne and Change Grow Live, and was requested by the local Combatting Drugs and Alcohol Partnership.

Councillor Murphy added: "By signing on the charter, we can help redefine how people understand and talk about drug and alcohol use and the stories behind that – ensuring that individuals are met with empathy, not prejudice."

For more information about the Anti-Stigma Charter and to sign up, visit the St Helens Borough Council website.