THE K's will headline one of the country's most popular festivals for up-and-coming artists.
Quickly becoming one of the highlights of the summer festival circuit, This Feeling By The Sea is a celebration of the UK’s grassroots live music scene.
Every artist on the line-up has come through with the support of promoters 'This Feeling', who have often landed their first gigs with small shows in and around their hometowns.
The festival, set to take place at Bridlington Spa on Friday, September 6 and Saturday, September 7, has Earlestown band The K's to headline on the Saturday night.
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This year, The K's scored a Number 3 debut album with 'I Wonder If The World Knows?', have been named the 'Breakthrough Artist of the Year' at a regional music ceremony, and have played some of their biggest gigs and festivals to date.
Last month, the Earlestown four-piece played a hometown headline set at the Newton Music Festival last month, played at Reading and Leeds festivals, and signed a long-term publishing deal with Notting Hill Music.
Other up and coming artists who will play at the festival include The Royston Club, Seb Lowe, Pastel, The Clause, and The Roasdocs.
Each year, This Feeling hosts around 300 shows in 70 grassroots venues, covering 40 cities and towns across the UK. In total this showcases more than a thousand artists to a combined audience of 40,000 fans.
The promoters curate festival stages at festivals such as Isle of Wight, Truck, and Y NOT? , and have gained applause for their work in the music industry from Noel Gallagher, Serge Pizzorno, and Carl Barat.
This Feeling By The Sea also runs an Apply To Play scheme, which gives two unknown bands the chance to perform at the festival, judged by renowned DJs John Kennedy (Radio X) and Jericho Keys (BBC Introducing).
Speaking about the festival, Ryan Breslin, guitarist for The K’s, said: "It’s an honour to be asked to headline This Feeling By The Sea. We started out with This Feeling doing our first gigs on the circuit and to now be headlining their festival is class.
The final remaining tickets for Limited remaining tickets for This Feeling By The Sea are available here.
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