Duke of Cambridge aims to revive its fortunes with refurb

Believed to have served Sintelliners for the best part of a century, The Duke of Cambridge has been a firm favourite along Duke Street over the years.

The pub was particularly thriving in the Duke Street shuffle' period, when the street was bustling with bars and pubs as drinkers made their way into the town centre.

However, the business has struggled in recent years and the transformation into 'The Duke' did not work out as its licence was revoked following a series of violent and criminal incidents.

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The pub is set to open for the start of Euro 2024 (Image: Ian Leahy)
After the pub's licence was revoked in January, publican Ste Lawler took back over the reins of the pub and has invested heavily in transforming the pub back to its more traditional roots.

With the pub relaunching back under its former ''Duke of Cambridge' name, Mr Lawler aims to operate the pub in a similar way to his other venues, including the Nelson on Bridge Street and the Moss Bank Hotel.

This means trying to implement a warm and welcoming atmosphere and a focus on live sport, as well as a small food offering in the coming weeks.

The management team are also looking into hosting live music events and say that there will be a zero-tolerance approach to drugs and disorder following the previous licence breach.

There will be a focus on live sport at the pub (Image: Ian Leahy)
Speaking about the pub's relaunch, operations manager Ian Leahy, said: "Me, Ste, and SJL Leisure manager Jamie Mortimer cannot wait to welcome customers old and new to a good old traditional pub.

"The major refurbishment is almost complete and we will be operating a food service in the near future.

"Hopefully we can resurrect the old Duke Street shuffle and give another option to the great people of St Helens.

"We think this is a great news story after the demise of a number of St Helens venues, and we hope customers will come and have a look for themselves and hopefully become regulars."

With plans to showcase all the upcoming Euro 2024 matches, the Duke of Cambridge aims to reopen on Friday, June 14 at 6pm.

The Duke of Cambridge, on Duke Street (Image: Ian Leahy)