Pop-up Pimbletts bakery to launch in St Helens

The shop will open at the former CBD & Co, on Boundary Road, a short distance from a former Pimbletts store on Cambridge Road, this Thursday, November 16.

Ryan Little took the reins at Pimmies Pies, which has a base at Jackson Street, in 2021 and expressed his desire to return the iconic brand to the high street. The firm was launched 14 years ago, following the closure of the 87-year-old famous Pimbletts.

Inside the new Pimbletts (Image: Submitted)

Ryan is also director at Little Estate Agents, which has bases on Bridge Street and in Prescot.

He said: "We have decided to launch the pop-up bakery in that particular location due to a couple of factors, the first is that my previous business CBD & CO closed down at the beginning of summer due to the cost of living crisis and the availability of vaping products from high street convenience stores and supermarkets.

"After it being empty for a few months I wanted to make use of the empty space. There also used to be an original Pimbletts store a few buildings down on Cambridge Road."

Pimbletts launches on Thursday (Image: Submitted)

Ryan said that the pop-up shop will trial a Christmas-themed opening with a view to it becoming permanent if it proves a success.

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Ryan added: "We are trialling a Christmas themed pop-up shop as we want to make sure the demand is there in that particular location before we commit to fully refurbishing and making a purposed-built bakery inside the unit. 

"If the trial is successful, we would commit to making it a permanent location for the bakery. As of now, we are committed to opening up until the new year. 

"Since purchasing the business back in 2021 we have been focusing heavily on improving the production factory itself as we needed to make sure the foundations of the business were re-established before growing the business. Since purchasing the business we have invested heavily into refurbishing the production factory on Jackson Street as well as investing in new equipment and product research/improvement."

Inside the pop-up bakery (Image: Submitted)

Ryan said: "The cost of living crisis has impacted us greatly, electricity alone is costing over £20,000 per year. This, along with rising ingredient costs has meant we have had to continue to increase the prices of our products. Thankfully, we have loyal customers who return weekly to purchase their favourite handmade pies and deserts. 

"Regards to wholesale customers, this is a side of the business that has flourished - each week we have new customer/clients who wish to stock our pies and pastries in their own stores. We currently supply shops and delis throughout St Helens, Newton, Widnes and Leigh."