Super League success and stadium gigs bring in millions for Saints

Newly released financial accounts show that Saints increased their total revenue by 34% in 2022; increasing their revenue from £6.9m to £9.3m.

From October 2021 to October 2022, operating losses were also reduced from £1.6m to £1.2m in the 12 month period.

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Saints earned millions more in revenue between 2021 and 2022 (Image: Bernard Platt)

The financial report states that improvements are "directly linked to COVID19 restrictions being fully removed" in 2022.

With retail and hospitality sales improving since covid restrictions were removed, the Totally Wicked Stadium's first-ever concert was noted as a financial boost for the club, with Paul Heaton and Jacqui Abbott bringing 18,500 people to the stadium last July.

As The Who also played in St Helens this summer, it is hoped that stadium concerts can be a regular and annual earner for the club.

The men's and women's rugby successes were also a big part of last year's revenue increases, in what was a hugely successful year for the club.

Saints record-breaking successes have been a financial boost for the club (Image: Bernard Platt)

A statement from the report reads: "St Helens had another successful year in Super League winning the League Leaders Shield and The Grand Final. This is a record-breaking fourth consecutive year that the club has won the Grand Final.

"Post year the club won the World Club Challenge in Australia which was the greatest achievement in the history of the club.

"St Helens women's team also won the Challenge Cup for the second season in a row and finished second in the league.

"Away from [the] rugby field, the NHS vaccination programme moved out of the stadium in June 2022 and the first ever music concert was held in July 2022 which was well received by the public and the council.

"Retail continues to perform well with hospitality and events slowly starting to return to pre-pandemic levels."

Saints' women successes were also noted in the financial report (Image: SWpix.com)

Moving forward, the document notes that the team's performance has been "inconsistent" in 2023.

With a long-term TV deal with Sky and BBC, the club's short-term financial focus is to "maximise revenue and review costs".

The report states: "The brand of the rugby club, together with the quality and facilities of the stadium means it is well placed to perform well financially in the long term".