Independent retailer announces plans to close

Ellamora, based in Rainford, which sold clothing and gifts, will stop trading at the end of the month.

The closure will be seen as a blow to the local economy and is a reflection of the difficulties many retailers are facing.

The store on Church Road in Rainford village had opened in 2016.

'Difficult decision'

In a statement, owner Ali Tyrer, the owner, said trading had proved really challenging.

She wrote: “I am sorry to say that I have made the difficult decision to close Ellamora, something not easy at all to do.

“I have loved being part of the Rainford community for the last 6 and a half years, attracting visitors to ours and other local businesses and making a difference where we can.

The statement posted on Instagram (Image: Instagram)

“It has been a privilege to have looked after so many lovely customers both in the shop and through our website - many have become friends and I have been grateful for your loyalty and support over the years.”

Ali, who ran the former Tyrers store in St Helens, added: “Like most small businesses we've found trading really challenging, especially recently and it is likely to continue for some time yet - now feels like the right time to stop, start a new chapter and enjoy some precious family time.

“We will remain open until the end of the month to bring business to a close and it would be lovely of course to see you before then.”