Vinyline create Selfridges design at Manchester Christmas markets

Vinyline, based at Sherdley Business Park, is a graphic design business that has created countless bespoke products during its 40-year history.

Started by Ken Hughes in 1982, Vinyline became one of the UK's first vinyl sign-making businesses and have worked on huge designs with Selfridges, Saints, AO, and at Kings Cross Station in London.

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Vinyline's sequin design was handcrafted by members of the business (Image: Vinyline)

Developing a trusted reputation over the decades, the team recently completed a Selfridges design that will attract millions of eyes in the run-up to Christmas.

As Selfridges faces the Manchester Christmas Markets, which attracts millions of visitors every year, they asked Vinyline to come up with an eye-catching design to encourage people to come into their department store.

To break through the bright lights of the markets, the St Helens team created a hand-crafted, 10x5m gold sequin entrance that blows in the wind; ensuring that eyes are constantly diverted to the shop.

The huge gold sequin design at Selfridges (Image: Vinyline)

Ken's son Keith, who is Managing Director at Vinyline, said: "We have done quite a lot of work with Selfridges over the years, so they asked us to do something a bit out of the ordinary to attract people over from the Christmas markets.

"We like to think we're quite creative at Vinyline and we were proud to create one of our most glamourous products yet.

"Everyone was satisfied as it is incredibly eye-catching."

Work the team has created in Saints gym (Image: Vinyline)

While the team at Vinyline has created projects for huge clients, including international companies, Keith said the family business has never forgotten its St Helens roots.

Creating numerous designs for businesses, schools, and sports clubs in the borough, the team has also been involved in lots of community and charitable work over the years.

This includes completing design work for the Pride of St Helens Awards, which they create free of charge.

Vinyline create the Pride of St Helens Awards sign free of charge (Image: Vinyline)

With almost all of Vinyline staff from St Helens, Keith added: "We've worked with clients from all over the world during our history, especially when we were one of the only vinyl-making businesses you could go to.

"Now we tend to stay more in St Helens and the North West, and we like to do the odd community project like the Pride of St Helens Awards to give something back to the community."

To find out more about Vinyline and their products, you can visit their website here.

The team at the 40-year strong Vinyline (Image: Vinyline)