AN ICONIC bakery is to close its doors for the final time today (Friday, November 4) to bring an end to a 68-year era.

E & C Greenalls, on Duke Street, will have its last day of trading after nearly seven decades of business in the town.

The firm was started by Elizabeth Greenall 68 years ago on September 6, 1954.

Her son Colin began working at the shop aged 10, later becoming a partner in 1965, before he took the reins from 1970.

St Helens Star: Colin at the shop in 1977Colin at the shop in 1977 (Image: Submitted)

Its most-loved items which fly off the shelves each day include steak pies, meat and potato pies, vanilla slices, blackcurrant tarts and custard tarts, with everything made at the shop.

Colin, 78, says he has “lots of good memories” from over the decades and expressed sadness at the upcoming closure but said the time had come for him to retire.

READ > Iconic bakery to close after nearly seven decades

Readers reacted with sadness to the news of the closure of an iconic business which has become a staple of the town.

The shop unit has been placed on the market with an asking price of £85,000.